Activities
- App
- UI UX
Company
ORA Group
About.
As a product designer, I am working on the weight management product for ORA, my goal is to improve the user experience, engagement, and satisfaction. To achieve this, I will follow a systematic approach that includes analysis, design improvements, and implementation strategies
The Problem
Currently the ORA Group does not have an app for users to track their progress on an weekly basis. This poses a challenge as users are looking for an efficient way to monitor their health and wellness journey. By developing an app we can bridge this gap. Provide users with a platform to track their progress set goals and receive personalized insights, throughout their health and wellness experience.
Why Weight Management
Weight management plays a role in health and well being. Our product empowers users to take control of their weight and address any health concerns. There is a demand for solutions that meet user expectations. Through user experience (UX) design and engagement support we strive to facilitate changes that lead to long term success.
Analysis
&Sons currently offers four products without introduction pages. Users are presented with a “Take The Quiz” call to action (CTA) followed by an information collection process consisting of ten steps before reaching the “Create My Account” option. To streamline the process incorporating a “Skip” button could eliminate the need for question and answer subtitles. This recommendation specifically applies to the Singapore website.
In the Malaysia version there is room for improvement in presenting the products. Clearer images should be incorporated to enhance the experience, for users. Additionally repositioning descriptions and details can greatly enhance user interaction.
Before And After
User Research And Analysis
Our weight management program targets modern adults seeking health solutions. Research shows a preference for smartphones over websites due to convenience. The app’s popularity stems from integration with wearable medical devices, providing real-time health data for an effective weight management journey.
The most popular wearable devices include the Apple Watch, Fitbit, and Garmin smartwatch, offering advanced features for comprehensive health tracking.
Our program focuses on delivering educational content via smartphones for a user-friendly experience. This empowers users to track their progress and engage conveniently, maximizing satisfaction and health outcomes.
Competitive Audit
Health and fitness apps driven by AI have replaced personal consultants. They serve various purposes such as food tracking and personalized nutrition coaching. Users can scan barcodes, access extensive food databases, and simplify tracking. These apps offer AI-driven insights and recommendations for managing nutrition and fitness.
Notable competitors like Fio, MyFitnessPal, Lose It!, and Noom share similarities in offerings and features. These professionally designed apps, with user-friendly interfaces and AI-driven insights, effectively support users in managing their nutrition and fitness goals.
User Review On Other Competitive App
Characteristics And Needs
Location: The target audience can be located in urban, suburban, and rural areas worldwide. The app is accessible to users across different geographic locations.
Education: The target audience consists of individuals with diverse educational backgrounds. It includes individuals with varying levels of education, from high school graduates to those with educated.
Income: The target audience encompasses individuals from different income brackets, middle-income, and high-income households. The app aims to cater to a wide range of users, irrespective of their income level.
Age and Gender: The target audience includes individuals of various age groups and genders. The app caters to both males and females. The primary age range for the target audience is 18-45 years, although individuals outside this range can also benefit from the app.
My Ideal
After addressing the essential questions, I immediately initiated the design phase.
- Home screen prioritizing seamless and engaging interface
- Thoughtfully curated layout for easy navigation and access to key feature
- Nutrition Calculator for accurate tracking of nutritional intake
- Extensive database with detailed information on macronutrients, vitamins, minerals, and more
- Commitment to reliability, accuracy, and up-to-date information
- Innovative technology for intuitive and effortless tracking of health and nutrition
- Empowering users to take control of their health and wellness journey
Key Mock-ups
I’m thrilled to present our new and improved user interface, designed with user convenience in mind. With this update, users will find it easier than ever to add meals to their record, ensuring a seamless and efficient tracking experience.
High-fidelity prototype
Phase 2: Integration of AI
In this phase, we are implementing advanced AI technology to identify and recognize the food captured by users. This exciting addition allows users to effortlessly track and determine the quantity of food they consume.
Accessibility Considerations
- The app empowers users to track and manage their lifestyle for effective weight management.
- Improved user experience with a user-friendly food library database for easy nutrition tracking.
- Inclusive design approach ensures accessibility and an enjoyable experience for all users.
- Detailed graphs incorporated for enhanced user understanding and visual clarity.
- This will provide a rewarding and successful weight management journey for every user.
Takeaways
Goals
The objective is to create a user-friendly, seamless, and empowering platform that enables users to effectively manage their health and wellness. Through comprehensive user research, design improvements, and the addition of new features, the project seeks to provide users with personalized tools, resources, and support to achieve their weight management goals successfully.
What I learned
As I embarked on the creation of the weight management app, I quickly realized that the initial ideas served as mere stepping stones on this transformation journey. Throughout the process, the infusion of AI capabilities continually left me awe-inspired. These invaluable insights and experiences served as the guiding force, shaping each iteration of the app.
Continuous evolution of the app, fueled by AI innovations, has been a profound learning experience, propelling us towards creating a truly exceptional platform. As we push the boundaries and embrace these advancements, we remain committed to empowering users on their weight management journey, offering them personalized support and empowering tools to achieve their health and wellness goals effectively.
Next Steps
In the upcoming phase, I plan to conduct another round of usability studies to validate the effectiveness of the enhancements made in addressing the pain points experienced by users. By empathetically observing and gathering feedback from users, we aim to ensure that their needs and concerns have been adequately addressed. This iterative process of testing and refinement enables us to continuously improve the user experience and deliver a product that truly meets their expectations and delights them at every interaction.
Passion leads to success